Brand record
Emami (Healthy & Tasty): FSSAI record
Last checked 21 September 2026
Emami's Healthy & Tasty oils are not banned; FSSAI issued a notice on 14 Jun 2026 stating that the trade name is likely to mislead consumers, as part of notices to eight companies.
- Classification
- Regulatory notice or advisory
- Decided by
- Food Safety and Standards Authority of India (FSSAI)
- Reference
- FSSAI notice, 14 Jun 2026
- Latest action
- 14 June 2026
- Last checked
- 21 September 2026
Photo: A box full of burfis, Mithai Indian Sweets London November 2009.jpg by secretlondon123 (CC BY-SA 2.0). All photo credits.
FSSAI issues notices to 8 food companies for misleading claims on packaging
Our team has checked this record against the published reports, last on 21 September 2026. The government order itself is not published online, or we have not found it yet, so we link the best public report. If you have the order, send it to us and we will link it instead.
Scope. A record here does not by itself mean a product or company is unsafe or banned today. Regulatory actions can apply to one batch, one formulation, one period or one state. Always check the linked government document for the current position, and tell us if something is out of date. How we label records.
Below: Blacklisted's explanationWe explain what has been reported. The report above is the best source we hold.
Key facts
- Product
- Emami Healthy & Tasty edible oils
- Issue
- Trade name 'likely to mislead' under the Advertising and Claims Regulations, 2018
- Action
- Notice; no recall or prohibition
- Context
- One of eight notices issued on 14 Jun 2026 to brands using 'healthy', 'zero maida', 'plant based' and similar terms
Emami Agrotech's edible-oil range is sold under the brand name Healthy & Tasty, and that name is the whole of the issue. On 14 Jun 2026 FSSAI issued notices to eight companies whose brand names or taglines used words such as 'healthy', 'zero maida' or 'plant based' without the substantiation the Advertising and Claims Regulations, 2018 require. Emami's notice said the trade name was likely to mislead consumers about the nature of the product.
The notice is the first step in a claims process, not a safety action. FSSAI did not allege adulteration, order a recall or restrict sale. Several brands notified in the same wave, including Heritage Foods and MasterChow, amended their packaging within two months, and FSSAI announced on 16 Aug 2026 that six companies had rectified claims or trademarks.
Whether Emami has responded, amended the name or contested the notice is not recorded in the sources held here. No other regulatory action against Emami's food business is on record for 2024 to 2026.
What this means for you
The oil stays on sale
A notice asks the company to respond. It does not stop sale or require a recall.
The name may change
Other brands in the same wave dropped or amended their claims within weeks.
This is a record of official orders, not medical advice. Do not stop a prescribed medicine without asking your doctor or pharmacist.
Official sources and primary records
- FSSAI issues notices to 8 food companies for misleading claims on packagingNewsBusiness Standard · 14 June 2026
- FSSAI's crackdown: why food brands and liquor firms are under scannerNewsBusiness Standard · 5 August 2026