Brand record
Britannia: FSSAI record
Last checked 21 September 2026
Britannia has no product recall or ban on record as of 19 Sep 2026; FSSAI directed it in 2024 to drop the 'Doodh Roti ki Shakti' claim on Milk Bikis.
- Classification
- Regulatory notice or advisory
- Decided by
- Food Safety and Standards Authority of India (FSSAI)
- Reference
- FSSAI direction on Milk Bikis claim, 2024
- Latest action
- 1 January 2024
- Last checked
- 21 September 2026
Britannia Industries biscuit product with brand logo. Photo: Britannia industries ltd product.jpg by Sahana CP (CC BY-SA 4.0). Brand names and logos belong to their owners and are used here to identify the product this entry is about. All photo credits.
Why food products flagged by India's food regulator still remain on store shelves
Our team has checked this record against the published reports, last on 21 September 2026. The government order itself is not published online, or we have not found it yet, so we link the best public report. If you have the order, send it to us and we will link it instead.
Scope. A record here does not by itself mean a product or company is unsafe or banned today. Regulatory actions can apply to one batch, one formulation, one period or one state. Always check the linked government document for the current position, and tell us if something is out of date. How we label records.
Below: Blacklisted's explanationWe explain what has been reported. The report above is the best source we hold.
Key facts
- Milk Bikis
- Directed to drop the 'Doodh Roti ki Shakti' (strength of milk and roti) claim, 2024
- Type of action
- Claims/labelling direction; no safety finding
- Recalls 2024 to 2026
- None publicly reported on FoSCoS
Britannia Industries, India's largest biscuit maker, has a short regulatory record for 2024 to 2026. The one reported action is a direction from FSSAI in 2024 to stop using the claim 'Doodh Roti ki Shakti' on Milk Bikis, a line that implied the biscuit delivered the nourishment of milk and roti. Deccan Herald listed it among claim-based actions that left products on shelves; the exact date and reference of the direction have not been located and are flagged for verification.
No Britannia product has been the subject of a publicly reported FoSCoS recall, a BIS non-conformity alert or a licence suspension in the period covered. The company does not appear in the June. August 2026 wave of '100%' and 'healthy' notices.
For a brand with this much shelf presence, the searcher's question is usually whether some viral post about biscuits is true. On the evidence held here it is not: Britannia's record consists of a single claims direction and nothing more.
What this means for you
A claim was withdrawn, not a product
The direction concerned advertising wording on Milk Bikis. The biscuit itself was never recalled.
Nothing else on record
No Britannia product appears in reported FoSCoS recalls or BIS alerts for 2024 to 2026.
This is a record of official orders, not medical advice. Do not stop a prescribed medicine without asking your doctor or pharmacist.
Official sources and primary records
- News