Britannia: FSSAI record

Britannia Industries, India's largest biscuit maker, has no recall or ban on record for 2024 to 2026. Its record is made up of claims disputes and one old court case.

The main 2026 item is a label order. On 9 Oct 2026 FSSAI told Britannia to stop using 'No Added Sugar', 'No Maida' and 'No Palm Oil' on its biscuit and cookie packs, after a show-cause notice that also questioned a '100% Millets' claim; Bar and Bench names NutriChoice Millets Cookies. FSSAI's view, as reported, was that the claims imply the left-out ingredients are unsafe or inferior and disparage other makers. On 16 Oct 2026 the Delhi High Court (Justice Amit Mahajan) stayed the order. Britannia agreed to drop '100% Millets' without conceding, and the next hearing is on 15 Jan 2027. The details are on the notice page.

The earlier claims action came in 2024, when FSSAI directed Britannia to stop using 'Doodh Roti ki Shakti' on Milk Bikis, a line that implied the biscuit delivered the nourishment of milk and roti. Deccan Herald listed it among claim-based actions that left products on shelves; the exact date and reference of the direction have not been published.

In September 2026 the Bombay High Court quashed a criminal case filed under the Food Safety and Standards Act in 2014 against Britannia Dairy over allegedly fungus-infested cheese cubes. The court found the company had been notified only after the product's shelf life expired and had never received the food analyst's report, so it lost its right to have the sample retested. That case is unrelated to the 2026 label order.