FSSAI notice
Britannia FSSAI label order stay: Delhi HC stays the 'No Added Sugar, No Maida' order (Oct 2026)
Last checked 3 November 2026
FSSAI's order of 9 Oct 2026 telling Britannia to stop using 'No Added Sugar', 'No Maida' and 'No Palm Oil' on biscuit and cookie packs was stayed by the Delhi High Court on 16 Oct 2026; the stay holds until the case is decided, the next hearing is on 15 Jan 2027, and no Britannia product is banned.
- Classification
- Ban stayed by a court
- Decided by
- Food Safety and Standards Authority of India (FSSAI); Delhi High Court
- Reference
- FSSAI communication dated 9 Oct 2026 to Britannia Industries (not published); Delhi High Court order of 16 Oct 2026, Britannia Industries Ltd v FSSAI & Ors (case number not published in the reports)
- Latest action
- 16 October 2026
- Last checked
- 3 November 2026
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Delhi High Court Stays FSSAI Order Directing Britannia To Remove 'No Added Sugar', 'No Maida' Claims From Biscuit Labels
Our team has checked this record against the published reports, last on 3 November 2026. The government order itself is not published online, or we have not found it yet, so we link the best public report. If you have the order, send it to us and we will link it instead.
Scope. A record here does not by itself mean a product or company is unsafe or banned today. Regulatory actions can apply to one batch, one formulation, one period or one state. Always check the linked government document for the current position, and tell us if something is out of date. How we label records.
Below: Blacklisted's explanationWe explain what has been reported. The report above is the best source we hold.
Key facts
- Order
- FSSAI communication dated 9 Oct 2026: stop using 'No Added Sugar', 'No Maida' and 'No Palm Oil' on biscuit and cookie packs
- Product named
- NutriChoice Millets Cookies (Bar and Bench)
- Before the order
- Show-cause notice (LiveLaw: 2 Sep 2026) that also questioned '100% Millets'; personal hearing on 7 Oct 2026
- FSSAI's grounds (as reported)
- The claims imply the omitted ingredients are unsafe or inferior (Reg 6(1)) and disparage other makers (Regs 4(1), 10(5)), FSS (Advertising and Claims) Regulations, 2018
- Court
- Delhi High Court, Justice Amit Mahajan, 16 Oct 2026: order stayed; 'Prima facie, this Court is in agreement with the arguments raised by the petitioner'
- '100% Millets'
- Britannia agreed to drop this claim, without conceding, and may make and market the product without it
- Next hearing
- 15 Jan 2027
- Is it a ban?
- No. The dispute is about words on the pack. The order is stayed, not quashed
The 'Britannia FSSAI label order' is FSSAI's communication of 9 Oct 2026 telling Britannia Industries to stop using the claims 'No Added Sugar', 'No Maida' and 'No Palm Oil' on its biscuit and cookie packs. Bar and Bench names NutriChoice Millets Cookies. It is a claims order, not a safety finding, and it was stayed by the Delhi High Court a week later.
The order followed a show-cause notice, dated 2 Sep 2026 according to LiveLaw, which also questioned a '100% Millets' claim. According to the reports, FSSAI's view was that the claims imply that the left-out ingredients are unsafe or inferior, contrary to Regulation 6(1) of the FSS (Advertising and Claims) Regulations, 2018, and that they disparage other makers and sway consumers (Regulations 4(1) and 10(5)). Britannia told the court that the September notice was sent to licensing authorities, e-commerce and social media platforms before it was heard, and that its personal hearing took place on 7 Oct 2026.
On 16 Oct 2026 Justice Amit Mahajan issued notice and ordered: 'The impugned order dated 09.10.2026, is stayed.' The court said: 'Prima facie, this Court is in agreement with the arguments raised by the petitioner'. Britannia agreed to drop the '100% Millets' claim without conceding the point, and may make and market the product without it. The next hearing is on 15 Jan 2027.
This is a separate matter from the Bombay High Court's September 2026 ruling in a 2014 cheese cubes case against Britannia Dairy, which is recorded on the Britannia brand page.
What this means for you
The packs can keep the claims for now
While the stay holds, Britannia may keep 'No Added Sugar', 'No Maida' and 'No Palm Oil' on the packs. Only '100% Millets' is being dropped, by the company's own offer.
A stay is not a final win
The court has paused FSSAI's order. It has not quashed it. The case returns on 15 Jan 2027.
Nothing about safety
FSSAI's objection is to how the claims compare the product with others. No test failure or recall is involved.
This is a record of official orders, not medical advice. Do not stop a prescribed medicine without asking your doctor or pharmacist.
Common questions
Did the Delhi High Court stay FSSAI's Britannia label order?
Yes. On 16 Oct 2026 Justice Amit Mahajan stayed FSSAI's order of 9 Oct 2026. The next hearing is on 15 Jan 2027.
What did FSSAI tell Britannia to remove?
The claims 'No Added Sugar', 'No Maida' and 'No Palm Oil' on biscuit and cookie packs. Bar and Bench names NutriChoice Millets Cookies.
Is Britannia banned?
No. The order concerns words on the pack, it is stayed, and no Britannia product has been recalled or banned.
Sources
- Delhi High Court Stays FSSAI Order Directing Britannia To Remove 'No Added Sugar', 'No Maida' Claims From Biscuit LabelsNewsLiveLaw · 17 October 2026
- Delhi High Court allows Britannia to use 'no added sugar, no maida, no palm oil' claim on biscuit packsNewsBar and Bench · 17 October 2026