Brand record
United Spirits (McDowell's, Royal Challenge, Antiquity): FSSAI record
Last checked 1 October 2026
United Spirits brands are not banned in India; FSSAI's mid-2026 orders, listed in a PIB release of 2 Aug 2026, prohibit sale of McDowell's No.1 Rum made at USL Baramati and of Antiquity Blue and Royal Challenge made at a USL Madhya Pradesh unit.
- Classification
- Restricted (Food Safety and Standards Act, 2006)
- Decided by
- Food Safety and Standards Authority of India (FSSAI)
- Reference
- FSSAI prohibition-of-sale orders, Jun to Jul 2026, listed in PIB release PRID 2293484 of 2 Aug 2026
- Evidence
- Government press release
- Latest action
- 2 August 2026
- Last checked
- 1 October 2026
McDowell's No.1 Indian whisky (United Spirits). Photo: McDowell's No.1, Indian whisky.jpg by Gargarapalvin (CC BY 4.0). Brand names and logos belong to their owners and are used here to identify the product this entry is about. All photo credits.
Position of FSSAI on the use of identical flavours in Alcoholic Beverages
Scope. A record here does not by itself mean a product or company is unsafe or banned today. Regulatory actions can apply to one batch, one formulation, one period or one state. Always check the linked government document for the current position, and tell us if something is out of date. How we label records.
Below: Blacklisted's explanationWe organise and explain what the document says. The document above is the authority.
Key facts
- Products and units
- McDowell's No.1 Rum: USL Baramati; Antiquity Blue and Royal Challenge. USL, Madhya Pradesh
- Grounds
- Flavour added to neutral spirit; false age claims
- Also in the same batch of orders
- McDowell's Celebration (Associated Alcohol, MP, a licensee, not USL)
- Geographic effect
- Facility-specific; not a brand-wide withdrawal
- Court status
- Not reported in the sources held
United Spirits, the maker of McDowell's, Royal Challenge and Antiquity, was named in the same set of FSSAI orders as Old Monk, which a PIB release of 2 Aug 2026 listed. Trade reports date the Baramati order to 29 Jun 2026. The orders prohibited the sale of McDowell's No.1 Rum produced at USL's Baramati unit and of Antiquity Blue and Royal Challenge produced at a USL unit in Madhya Pradesh. FSSAI's stated grounds were that flavouring had been added to neutral spirit, which it says is inconsistent with selling the product as rum or whisky, and that age claims on labels were not substantiated.
A separate order in the same batch covered McDowell's Celebration produced by Associated Alcohol in Madhya Pradesh, a third-party bottler rather than USL itself. Orders also went to Inbrew for Bagpiper Deluxe and Old Cask and to Associated Alcohol for Central Province Whisky.
Each order names a facility and a variant; none withdraws a brand from sale across India. Whether USL has obtained a court order, as Mohan Meakin sought in the Bombay High Court, is not recorded in the sources held here. No safety allegation was made.
What this means for you
Facility, not brand
Bottles produced at other USL units are outside the orders. The label dispute is the same as Old Monk's: flavouring and age claims.
Watch for label changes
If FSSAI's 'flavoured' descriptor position holds in court, labels across the category may change.
This is a record of official orders, not medical advice. Do not stop a prescribed medicine without asking your doctor or pharmacist.
Sources
Government documents
- Position of FSSAI on the use of identical flavours in Alcoholic BeveragesPIBPress Information Bureau (Ministry of Health and Family Welfare / FSSAI) · 2 August 2026
News reports
- News
- News