FSSAI notice to Cipzer over 'FSSAI Approved' and immunity claims on juice capsules (Jul 2026)

On 6 Jul 2026 FSSAI announced notices to three companies for misleading claims. The one to Cipzer concerned its nutraceutical juice capsules, whose labels and marketing used 'FSSAI Approved', 'Boost your immune system', 'Remove toxins from your body' and 'Made with organic vegetables', and showed vegetables that did not appear in the ingredient list.

The first phrase is the clearest breach. FSSAI issues licences to food businesses and registers nutraceutical products under the Health Supplements and Nutraceuticals Regulations; it does not approve or certify individual products, and the Advertising and Claims Regulations, 2018 bar any suggestion that a product is endorsed by the regulator. The immunity and detox lines are health claims, which under the same rules must be substantiated by evidence and approved before use. An organic claim needs certification.

Cipzer was asked to explain within seven days why action should not be taken. Business Standard's 14 Jul 2026 round-up noted that the notice questioned the 'FSSAI Approved' phrase because it could falsely imply that FSSAI certifies individual products. The company's reply and any change to its packs have not been reported.

The notice sits within FSSAI's summer 2026 push on claims, which also covered '100%', 'healthy' and 'fresh' wording on dozens of brands. None of those notices banned a product.