Brand record
Red Bull: FSSAI record
Last checked 21 September 2026
Red Bull is not banned in India as of 19 Sep 2026; FSSAI's 3 Jul 2026 order requires it to be relabelled 'Caffeinated beverage' by 29 Sep 2026, and Rajasthan issued a state-level sale prohibition on 11 Jul 2026.
- Classification
- Regulatory notice or advisory
- Decided by
- FSSAI (national); Rajasthan Food Safety Department (state)
- Reference
- FSSAI order 3 Jul 2026 on 'energy drink' labelling; Rajasthan order 11 Jul 2026
- Latest action
- 8 August 2026
- Last checked
- 21 September 2026
Red Bull cans. Photo: Red Bull energy drinks.jpg by Oto Zapletal (CC BY-SA 4.0). Brand names and logos belong to their owners and are used here to identify the product this entry is about. All photo credits.
'Not enough time': India gives 90-day deadline to re-label energy drinks
Our team has checked this record against the published reports, last on 21 September 2026. The government order itself is not published online, or we have not found it yet, so we link the best public report. If you have the order, send it to us and we will link it instead.
Scope. A record here does not by itself mean a product or company is unsafe or banned today. Regulatory actions can apply to one batch, one formulation, one period or one state. Always check the linked government document for the current position, and tell us if something is out of date. How we label records.
Below: Blacklisted's explanationWe explain what has been reported. The report above is the best source we hold.
Key facts
- National status
- On sale; must drop 'energy drink' naming and carry 'Caffeinated beverage' label, caffeine 145 to 300 mg/L and warnings
- Deadline
- 29 Sep 2026 (FSSAI has refused an extension)
- Rajasthan
- Listed among eight brands in the state's 11 Jul 2026 prohibition on sale, storage and promotion
- Punjab
- Sale of energy drinks to minors and near schools prohibited by state directive, 26 Apr 2025
- Recalls on record
- None
Red Bull is the brand most searched with the word 'banned', and the answer depends on where you are standing. Nationally, FSSAI's order of 3 Jul 2026 does not prohibit the drink. It removes the term 'energy drink' from labels, requires the product to be sold as a 'Caffeinated beverage', fixes caffeine at 145 to 300 mg per litre under regulation 2.10.6, and mandates warning statements. Companies were given 90 days; on 8 Aug 2026 FSSAI said it would not extend the 29 Sep 2026 deadline, and trade press reported manufacturers calling the window too short.
Rajasthan went further. On 11 Jul 2026 the state prohibited the sale, storage and promotion of eight energy-drink brands, Red Bull among them, citing misleading claims, and reported seizing more than five lakh units. The published list has not been confirmed against the state order and includes at least one doubtful name, so it is flagged for verification. Punjab, since 26 Apr 2025, bars sale to minors and near schools without naming brands.
No recall, safety test failure or licence action against Red Bull is on record.
What this means for you
Labels are changing, not availability
The national order is about names, caffeine declarations and warnings. It does not withdraw the drink from shops outside Rajasthan.
Rajasthan is the exception
Rajasthan issued a state-level prohibition on 11 Jul 2026. If you are in Rajasthan, expect the product to be off shelves while that order stands.
Check the caffeine line
From the compliance date, the can should say 'Caffeinated beverage' and state caffeine per litre. Older-label stock may still be in circulation.
This is a record of official orders, not medical advice. Do not stop a prescribed medicine without asking your doctor or pharmacist.
Common questions
Is Red Bull banned in Rajasthan?
Rajasthan's 11 Jul 2026 order prohibits sale of eight energy-drink brands including Red Bull; the order and list are pending verification against the state notification.
Official sources and primary records
- 'Not enough time': India gives 90-day deadline to re-label energy drinksNewsFoodNavigator · 27 August 2026
- FSSAI won't ease energy drink label deadline, unnerving companiesNewsBusiness Standard · 8 August 2026
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