Red Bull: FSSAI record

Update, 8 Oct 2026: the label order is now in court. On 29 Sep 2026 the Delhi High Court set aside FSSAI's order against Red Bull because the company had not been given a show-cause notice or a hearing; FSSAI may decide afresh after hearing it. On 6 Oct 2026 the same court stayed FSSAI's orders, and its 17 Jul letter asking states to enforce them, for PepsiCo (Sting), Monster and Reliance (Campa Energy). PepsiCo and Monster may sell stock made up to 6 Oct with the old label but may not make new stock with the term; the next hearing is on 5 Nov 2026. No court relief has been reported for Hell or other brands.

Red Bull is the brand most searched with the word 'banned', and the answer depends on where you are standing. Nationally, FSSAI's June 2026 orders do not prohibit the drink. It removes the term 'energy drink' from labels, requires the product to be sold as a 'Caffeinated beverage', fixes caffeine at 145 to 300 mg per litre under regulation 2.10.6, and mandates warning statements. Companies were given 90 days; on 8 Aug 2026 FSSAI said it would not extend the 29 Sep 2026 deadline, and trade press reported manufacturers calling the window too short.

Rajasthan went further. On 10 Jul 2026 the state prohibited the sale, storage and promotion of eight energy-drink brands, Red Bull among them, citing misleading claims, and reported seizing more than five lakh units. The published list comes from news reports and includes at least one doubtful name; the state order itself is not online. Punjab, since 26 Apr 2025, bars sale to minors and near schools without naming brands.

No recall, safety test failure or licence action against Red Bull is on record.