Brand record
Mamaearth: cosmetics record
Last checked 10 October 2026
Mamaearth is not banned in India; the only regulator finding against the brand is one batch of Vitamin C Daily Glow Light Moisturising Cream (AM4J160) that failed the mercury test at Kerala's drug-testing laboratory and appears in CDSCO's April 2025 alert, with no recall, licence action or ban published since.
- Classification
- Declared Not of Standard Quality (NSQ)
- Decided by
- Kerala State Drugs Control Department (state lab); listed by CDSCO
- Reference
- CDSCO NSQ alert, April 2025; public notices to Oct 2026 checked
- Latest action
- 1 April 2025
- Last checked
- 10 October 2026
Photo: Woman applying cream to hand.jpg by Moose Photos (CC0). All photo credits.
CDSCO: Not of Standard Quality (NSQ) alerts, public portal (monthly lists from state and central labs)
Scope. A record here does not by itself mean a product or company is unsafe or banned today. Regulatory actions can apply to one batch, one formulation, one period or one state. Always check the linked government document for the current position, and tell us if something is out of date. How we label records.
Below: Blacklisted's explanationWe organise and explain what the document says. The document above is the authority.
Key facts
- Regulator record
- One batch finding (mercury), April 2025, Kerala lab
- Recalls or bans
- None
- Maker
- Honasa Consumer Ltd (brand owner); products made by contract manufacturers such as VA Life Sciences, Parwanoo
- Other findings
- None in CDSCO's alerts from January 2024 to August 2026
Mamaearth, owned by Honasa Consumer Ltd, is one of India's largest online-first personal care brands. Its regulator record consists of a single entry: CDSCO's April 2025 'not of standard quality' alert lists Vitamin C Daily Glow Light Moisturising Cream, batch AM4J160, made by the contract manufacturer VA Life Sciences at Parwanoo, as failing the mercury test at Kerala's drug-testing laboratory.
Nothing followed on the public record: no recall, no action on the manufacturer's licence, no company statement and no later alert naming any Mamaearth product through August 2026. The rumour that the brand is banned comes from the company the finding kept in Kerala's list, next to the Pakistani mercury creams. The two are not comparable; one is a licensed Indian cosmetic with one failed batch, the others are unregistered imports with repeated failures.
What this means for you
One batch, not the brand
A failed lab test names a batch number and the lab that tested it. It does not mean every pack of that product is affected. Check the batch on your pack against the one in the record.
Why the rumour spread
The Kerala finding came in the same round as the Goree and Faiza mercury results. One batch of an Indian brand got reported next to unregistered imports, and 'Mamaearth mercury' became a search.
This is a record of official orders, not medical advice. Do not stop a prescribed medicine without asking your doctor or pharmacist.
Common questions
Are Mamaearth products safe?
No regulator has said they are unsafe. One batch of one cream failed a mercury test in 2025; the brand's other products have no finding against them in official records. That is the extent of what an official record can say.
Official sources and primary records
- Regulator
- Kerala: 12 establishments caught selling fake cosmetics including soaps and creams with harmful chemicalsNewsAsianet Newsable · 10 February 2025
- Regulator